I often hear the term “Holiday Cheer”. I believe it refers to the overall rosy glow of the holidays and not actual cheering such as yelling out when your team scores a goal…but maybe we should be cheering.
We have spent so much time speaking about the hard times over the past few years and we can’t seem to avoid thinking about the various speed bumps we might be staring down with the looming election reminding us through debates, talk shows, and commercials. But we do decide our own happiness and I am choosing to cheer or as we might say C H E E R!
When the downturn first hit, as with many businesses we were affected and so were our clients. But we didn’t dwell, we acknowledged the downturn but decided not to fully participate. Of course on some levels we had to participate, lowering costs and extending payment terms, watching expenses and we set aside a few of our more aggressive initiatives. What we did decide to do was utilize our manpower, go guerilla and get aggressive with writing, blogging, appearances, networking, and focusing on working only with the best franchise concepts. That way we could use our time to widen our net; meeting and interacting with the best franchise concepts, attorneys, and other franchise industry professionals to better not only our offering but our overall effectiveness. We committed to education and reviewing all our systems internally, we added key staff with specific, high-level skills sets to prepare us for the next stage of development…and guess what the results were of all this economy forced activity — we grew and so did our clients!
We look at adversity as an opportunity, and sometimes the bigger the adversity the greater the opportunity. So, this holiday season we will be CHEERING another good year and looking forward to 2024 – join us!
