Hi and welcome to All About Franchising. This is our premier show!
On this channel, we’re going to be discussing a lot of different things, primarily franchising and entrepreneurship and things like that.
Franchising is often misunderstood. People believe they know what you mean when you say franchise. They think of things like McDonald’s or Burger King or Pizza Hut. But you know, if you go to a cocktail party and somebody asks, what do you do for a living…you know obviously I’m at a virtual cocktail party. They say, well, what do you do for a living, and you say, well, I’m in franchising– they’ll say, oh, like McDonald’s, you’ll say, well yeah, like McDonald’s. And so unfortunately, a lot of people know what a franchise is or have a general idea but don’t really understand it.
So, here in all about franchising, we’re going to be talking about all different aspects of franchising as well as distributorships and other expansion models as well.
And we’ll cover things about franchisees and franchisors. Topics for franchisees might be relations with the franchisor or local advertising, advertising funds, multiple units and the advantages and disadvantages and other important items that franchisees around the country might be interested in. If you’re thinking about even buying a franchise, we’ll talk about that from time to time too. We’ll also cover the important topics of the day in franchising.
For franchisors, we’re going to cover things like franchise relations with the franchisee. The FDD, franchise disclosure document, franchise brokers and pros and cons, franchise development strategies, lead generation, and other important topics.
We hope you’ll be tuned in regularly. We’re going to be putting out regular content for you. And of course, if you see something that you’re interested in, you want to give a comment or you want us to cover something different let us know. We’re always going to try to cover all the questions that you have, and if there’s topics that you bring up that are interesting to everybody, we’ll be certain to cover those as well.
We appreciate you tuning in today and we look forward to many more episodes with you.
Welcome to franchising.
