As summer relents to fall, days shorten, summer vacations become just memories, outdoor activities give way to more sedimentary pursuits like TV viewing, web surfing, and reading, keen franchise companies step up their public relations.
When the hustle and bustle of the summer months ends and daylight is at a premium, especially in cold weather markets, most consumers spend more time indoors and fill their evening hours by catching up on TV, reading the local paper, and surfing the web. In addition, many professionals are busy contemplating their goals for the upcoming year. This often leads to pondering whether to stay with the same career for yet another year. Many franchisors increase their exposure through Public Relations during the pivotal winter months. While many franchise companies slow down with respect to new unit sales and new unit openings, winter months are a great time to increase new prospects in your funnel. While these prospects may not become franchisees until the following calendar year, the four quarter is the perfect time to start the franchise discovery process. Many individuals use up vacation days and while they have more family and holiday obligations, they often have more overall downtime.
So, if you want to give your franchise development team a shot in the arm, commit to a relevant PR campaign, increase your franchise web portal exposure, and attend some fourth quarter franchise trade shows. With effective use of your various social media channels and your website, you should be able to capitalize on any press coverage by redistributing the information.
If you don’t have a full time PR professional or a PR firm assisting you, there are PR websites such as PR Web, among others where you can distribute your own information. If you are looking to engage a Franchise PR firm and have questions you can visit www.upsidefc.com for some free advice.
Cold weather, snow and long nights can be used for more than an excuse to drink Bailey’s and hot chocolate – get out there and find some good new franchisees!
